Jowel Mateo, Automation Engineer. I build systems your team just watches run: lead capture, reporting pipelines, creative scoring, and meeting intelligence for e-commerce brands.
PROFESSIONAL SUMMARY
From spreadsheet stacker
to automation architect.
I started in a storekeeper's office, manually pulling reports, copy-pasting numbers into spreadsheets, double-checking everything by hand. Six years later, I manage over $1.6M in ad spend across Meta and TikTok for live e-commerce brands.
Most of what I built along the way (the monitoring scripts, the briefing automations, the reporting pipelines) was just me trying to stop doing the same thing twice. Now I package that into services. If your team is doing manually what a system could handle, that's where I work.
WHAT I DO
Services
Five automation patterns I build, run, and hand off. Each one proven on real operations.
Live Monitoring & Alert Systems
Pulls live data from any source and pushes status alerts before anyone has to ask. Currently running across Meta and TikTok ad accounts, flagging account health every morning before the day starts.
Automated Reporting Pipelines
Turns raw data into the narrative report a human would normally write, on a schedule. Built first for marketing performance reporting: weekly and monthly numbers, WoW deltas, narrative columns.
Data-Driven Decision Scoring
Replaces a manual judgment call with a system that scores the same way every time. Built to flag keep/watch/kill decisions on ad creative performance. Same scoring logic applies to any recurring decision.
Meeting & Workflow Intelligence
Raw call transcripts turned into structured decision records and auto-routed action items, ready in under 2 minutes. No more meetings where decisions get made and nobody remembers who owns what.
Process Audit & Automation Roadmap
A structured teardown of what's running manually vs. what should be a system. Pulls real data and workflows first, then hands back a prioritized build roadmap. No recommendation before the numbers are in.
Behind the automation framework
A structured four-step process that turns messy manual operations into self-running systems, every time.
Audit
Pull the real data first: ad accounts, sheets, ClickUp, whatever's actually running. No recommendation before I've seen the numbers.
Prototype
Build the smallest version that proves the automation works, and run it manually before anything touches production. Validate the output matches what a human would actually decide.
Ship
Wire it into the real workflow (scheduled, triggered, or on-demand) with checkpoints so nothing silently breaks.
Hold the Line
Every system gets a kill/scale rule from day one. Performance dips get caught before they compound, not after.
TECH STACK
Tools & Technologies
PROJECT HIGHLIGHTS
Featured Automation Builds
A showcase of flagship automation systems, each one solving a real business problem end-to-end with live data, smart scoring, and seamless integrations.
UGC Script Intelligence System
AI-POWERED VIDEO ANALYSIS & SCRIPT GENERATION
Transcribes creator videos with OpenAI Whisper, analyzes hook type and emotional triggers, scores the original hook, and generates 3 UGC-style script variations per video, all written to Airtable in under 3 minutes. First creative batch returned 133 purchases at 4.57x ROAS.
Morning Brief Automation
MULTI-ACCOUNT MONITORING · TELEGRAM PUSH · 8AM SGT
45 minutes of manual morning checks replaced by a single automated push. Pulls live Meta SG, MY, and CPAS spend, calculates GREEN/AMBER/RED status per account, adds ClickUp task summary, and fires to Telegram at 8am SGT. No dashboard login needed.
Meeting Intelligence System
TRANSCRIPT EXTRACTION · AUTO TASK CREATION · DUAL-STACK
11 meetings processed, 30+ ClickUp tasks auto-created, zero manual write-ups. Raw transcripts in, structured decisions out: owner-tagged action items and a searchable meeting record in under 2 minutes. Built on two separate stacks (PowerShell+Claude+ClickUp and n8n+GPT+Notion).
Carb Sensitivity Lead Gen & Nurture
POINTS-BASED SCORING · 5-SEGMENT NURTURE · 779 LEADS @ $0.60
Meta lead-gen campaign drives traffic to a carb sensitivity quiz. Built the points-based scoring logic that classifies each lead into one of 5 sensitivity segments, each triggering its own tailored GoHighLevel email sequence automatically. No generic blast, every lead gets follow-up matched to their result.
LiveMessenger Lead Capture Automation
BULK BACKLOG RECOVERY · FACEBOOK MESSENGER · PHILIPPINES
50-100 tutor applicants messaged the page daily with their details. Two n8n workflows replaced hours of manual copying: a twice-daily passive sync, plus a cursor-based bulk import that recovered 6,000+ leads from 78,000+ conversations in a single session.
Case StudyWeekly Performance Dashboard
REAL-TIME · 2 MARKETS · 5 PLATFORMS · AUTO-REFRESH
Built for weekly team meetings. Reads two Google Sheets tabs (SG + MY) via Sheets API, parses 5 platforms per market, computes blended ROAS with currency-prefix cleanup and implausible-ROAS guards, and auto-flags performance against per-market targets. Weekly and monthly views. Refreshes live every 30 seconds.
Case StudyAd Performance Dashboard
META + TIKTOK + SHOPEE · BLENDED ROAS · SG + MY
Reads directly from the automated reporting pipeline's output sheet. Per-market KPI cards, revenue mix donuts, and ROAS bars per platform. Blended ROAS excludes non-ad channels from the denominator (Watsons guard). Platform breakdown sorted by revenue. Refreshes every 30 seconds.
MY WORK
System Registry
More automation systems built for real operations, beyond the highlights above. Select one to inspect the problem, the build, and what it saves.
Ad Performance Scoring Engine
Deciding which ad creatives to pause meant manually cross-referencing spend, ROAS, and CTR across dozens of ads: hours of work with inconsistent results.
A script pulls 7-day performance data and outputs a ranked KEEP / WATCH / KILL list with funnel-level reasoning for each creative. One run, full clarity.
Ad Performance Scoring Engine
Problem
Deciding which ad creatives to pause meant manually cross-referencing spend, ROAS, and CTR across dozens of ads: hours of work with inconsistent results.
Solution
A script pulls 7-day performance data and outputs a ranked KEEP / WATCH / KILL list with funnel-level reasoning for each creative. One run, full clarity.
TESTIMONIALS
Client Reviews
"Jowel and his team delivered outstanding work, significantly enhancing my marketing efforts with a remarkable 200% increase. Their dedication to providing excellent customer service truly sets them apart."
Upwork Client
Marketing & Growth Project
United States · 5.0
WORK WITH ME
Pricing
Three ways to engage: a quick audit, a full system build, or an ongoing care plan that keeps it running.
Automation Audit
A structured teardown of your manual ops. I map what's eating your team's hours, what should be a system, and hand back a prioritized build roadmap. Fee credited toward your build.
System Build
One system, built end-to-end in 2-3 weeks: AI customer support agent, lead capture + qualification, or an automated reporting pipeline. Built on your stack, documented, handed off.
Care Plan
Ongoing monitoring, fixes, and one improvement a month. Your systems keep running while you stop thinking about them.
Also available: full Meta and TikTok ads management with reporting automation built in, $2,500/mo.
CONTACT